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How I Found 25% More Revenue in an Online Store That Was Already Live

A big social following doesn't automatically turn into online sales. Here's what closing that gap looked like for a local tea brand.

+25%
Increase in online sales within one month of the changes going live.
UX Audit
Full review of the live shop, mobile purchase flow, and checkout behavior.
Existing Site
No rebuild. The site was already live, the gap was in how it converted.

A strong following, an online store that wasn't keeping up

Local Boiz Tea sells their local-style loose-leaf tea through pop-ups, swap meets, and a Wix online store. In person, the tea sells itself, people taste it, ask a few questions, and buy. Online, that same product was selling at a fraction of the rate, despite a social media following that size would suggest should be converting a lot more.

  • × No online equivalent of the guidance a rep gives in person, how to brew it, how to pick a flavor, how to make it taste good.
  • × Bundle packages weren't clearly showing shoppers exactly what they'd get.
  • × Real friction in the mobile purchase flow, where most of the traffic actually was.

If your product sells itself in person but your website undersells it, the fix usually isn't a rebuild, it's finding exactly where visitors are quietly giving up.

Audited the store that already existed, fixed what was costing sales

  • Audited the live shop end to end: product pages, bundle packaging, checkout, and mobile purchase flow
  • Fixed mobile UX issues that were quietly costing conversions, where most of the traffic actually was
  • Clarified bundle packaging so shoppers could see exactly what they were buying before checkout
  • Brought the in-person sales rep's guidance onto the site, how to brew it and how to pick a flavor

A 25% lift without a single rebuild

Online sales grew 25% within a month of the changes going live, without touching the product or rebuilding the site from scratch. Sometimes the highest-leverage fix isn't a new website, it's finding exactly where the existing one is losing people.

Find Out What Your Website Is Costing You

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